The European project Augmented reality and new media against online promotion of unhealthy foods (ANEMELO) has kicked-off in Edinburgh (UK). The project aims to enhance the awareness and understanding of teachers, students (aged 11-16) and parents on obesity. It focuses on three key areas:

  • The relationship between sugar and obesity;
  • Online marketing and advertising on sugar-related products targeted at students;
  • Online profiling.

The outcomes of ANEMELO (2017-2019) will be a curriculum and an Augmented Reality game.

Important starting points for the project are:

  • Empowering critical thinking skills among its target groups rather than reactive coping skills;
  • Avoiding blaming the victim;
  • Interdisciplinary thinking;
  • Focusing on communication forms beyond top-down transfers of knowledge.

The first ten months of the project will be dedicated to creating the first version of the curriculum and initiating the creation of the AR game.

Regarding the curriculum, initially relevant resources in the three project key areas will be gathered, evaluated and summarized in popular scientific form. Then, experts will review the outcomes. Next, a first version of the curriculum will be drafted. This curriculum, as well as the first steps leading up to the creation of the AR game, will be discussed during the second project meeting on Cyprus (May 8, 2018).

In the following project phases, the first version of the game will be concluded, teachers will be trained on using the curriculum and the game, teacher feedback will lead to a second version of the curriculum and the game,  the second version will be tested by teachers, and the resulting teacher feedback will lead to the final versions of the curriculum and the game. The end date of the project is August 31, 2019, but its effects are to last long beyond that.


ANEMELO is co-financed by the European Commission (Erasmus+).

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